- Manage and execute lead nurturing strategies for client's business, align with corporate objectives of all inquiry and lead data in client's sales force system.
- Conceptualize and execute marketing campaigns to increase company visibility and qualified lead flow.
- Grow existing marketing database to dramatically increase the number of people touched by client's properties.
- Create meaningful database segmentation and ensure tailored messages and pitches are created for targeted audiences across specific market segments, industries and roles.
- Manage direct marketing and lead generation vendors, including negotiating pricing and terms. Fulfill submissions for third-party syndication and other lead generation programs.
- Produce recap summaries including distribution bounce back, unsubscribe, click through, and download information. Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance.
- Stay abreast of best practices, industry standards, and legal requirements associated with lead generation, email and direct marketing.
Job Details
Date Posted: | 2013-02-26 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Marketing/PR |
Company Industry: | Real Estate |
Preferred Candidate
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