JOB PURPOSE:
To lead the marketing efforts of an leading online payment gateway in the Arab World
JOB DESCRIPTION:
This role will manage and lead online marketing for the company by:
•Developing innovative, strategic programs to drive sales, membership, and website traffic, memberships and sales to meet business objectives.
•Steer performance of the digital marketing mix, including but not limited to search engine marketing mix, including but not limited to SEM, affiliate programs, e-mail marketing, lead generation and social media.
•Plan the marketing budget and own monitoring of the spend against business performance
•Manage and coach the marketing team
•Work closely with external and internal stakeholders to plan and execute marketing campaigns
•Report and analyze campaigns performance, industry best practices and competitive landscape
•Foster and manage strategic partnerships driving traffic and customer acquisition
•Define and implement PR strategy to increase brand awareness and trust
Main Duties and Responsibilities:
•Online enhancements and development
•Public Relations
•Project management
•Search Marketing
•Online traffic-driving strategies
•Web traffic reporting and campaign analysis
•Budget management
•Mobile Marketing
•Identify and implement digital revenue opportunities
•Search for unique ways to achieve marketing objectives.
COMMUNICATION / INTERNAL / EXTERNAL
Internal : Entire organization
External: Agencies, Online Customers
Job Details
| Date Posted: | 2013-04-02 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Internet/E-commerce |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree / higher diploma |
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