Bayt.com Jobs: Director of Head Social Media and Online Marketing (inbound)

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Director of Head Social Media and Online Marketing (inbound) May 26th 2013, 04:22 • Reports directly to Shareholder, CEO and General Manager providing trust worthy and accountable feedback regarding all aspects of Social and Digital Media as and when necessary. • Serve as the Regency Travel and Tours primary contact during the launch of each campaign as well as serve as their trusted social and digital advisor to Head of Marketing and Communications. • Develops strong global social media strategies and identifying clear parameters and obstacles for the Regency Travel and Tours corporate identity in order to increase brand awareness in the local and GCC market by employing the appropriate digital platforms • Review and present weekly, monthly and quarterly reports to the CEO and Head of Marketing with support as needed from recommended Research & Analytics agencies or reporting tools. Reports should track the brand's key social KPI's vs. pre-set benchmarks and against key competitors. Reports should be actionable, data driven suggestions to continuously improve the program to achieve the RTT business goals. • Educate, manage and implement social media strategy execution at all levels of the team including Regency Travel and Tours sales agents, executives, online marketing team • Assess and evaluate Regency Travel and Tours current digital brand identity and impressions, recommend and employ the relevant tools for ad buying, monitoring, analysis, reporting as well as management and social media engagement on a daily basis • HR - recruit appropriate Social Media executives to support inbound and outbound arm • Optimize social media team structure with the correct skill set to achieve maximum results • Optimize all platforms using Google Ad words, SEO and SEM techniques • Hands-on management of all Social Media platforms • Ensures consistency and translates content from Online editing team across all platforms • Advise on tactical approaches to resisting digital competitor strategies example Qatar Airways Conduct and conduct competitor analysis of international and local market players in travel and tourism sector • Identify buying or consumer trends and suggest creative applications to the Social Media Manager and Online Editor • Review Regency Travel and Tours products success and challenges and strategically suggest and present solutions to increase visibility on the relevant digital platforms • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations; • communicating with target audiences and managing customer relationships; • Digitally link and connect content from offline to online platforms including two magazines(Qatar Quest and Regency Holidays) and main websites • training internal sales teams on new promotions or campaigns • evaluating the online success of online marketing campaigns • assessing company website and digital platforms • Supporting the President CEO, Marketing and Communications Manager and the team Job Details Date Posted: 2013-05-26 Job Location: Doha, Qatar Job Role: Marketing/PR Company Industry: Hospitality/Tourism/Travel Preferred Candidate Career Level: Management Apply Now - Jobs in Qatar - Search All Jobs

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