Bayt.com Jobs: Marcom Manager - Integrated Telecom Co. (ITC)

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Marcom Manager - Integrated Telecom Co. (ITC) Mar 19th 2013, 07:24 Job Purpose / Role: Develop marketing communications programs and tactics to increase the profitability of ITC products and protect and improve Brand equities through the utilization of various communication channels. Duties & Responsibilities: * Assist in developing the communication strategy and calendar in support of ITC marketing and sales plans. * Develop the yearly marcom plan: Advertising, PR, Online, BTL, one on one, events and ATL. * Leverage customer behaviour and insights to improve the marketing message. * Understand ITC's brand positioning and how core messages and specific products or services reflect it. * Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget. * Define the skills and resources needed to deliver the marketing campaigns and manage a team of permanent and contract staff. * Establish channels of communications. * Monitor competitive deals by suppliers on a bi-annual basis. * Produce campaign results on a monthly basis. * Ensure delivery of daily competitive activity report and bi-weekly trend analysis for senior management. Job Details Date Posted: 2013-03-19 Job Location: Riyadh, Saudi Arabia Job Role: Marketing/PR Company Industry: Telecommunications; Information Technology Preferred Candidate Career Level: Management Gender: Male Nationality: Saudi Arabia Degree: Bachelor's degree / higher diploma Apply Now - Jobs in Saudi Arabia - Search All Jobs

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