At least 7 years marketing and/or brand management experience with a reputable FMCG company in the Middle East with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment. Experience of multi-markets an advantage but not essential.
1. Portfolio Performance
Leads the business in establishing, managing and achieving the key performance indicators for the portfolio.
• Market Share
• Gross Margin
• Awareness
• Trial
• Equity
• Image attributes
Strategically analyses competitor performance and capabilities and reports back to management on issues that may affect performance.
Strategically reviews costs, working with Primary Supply Chain and pricing to ensure corporate margin targets are achieved.
2. Marketing Planning
Develops the strategic 5 Year Plan and effectively implements the plan within the agreed time schedule.
Develops the marketing support and human resource plan for the portfolio to ensure interdepartmental resources are available to realise the plan
Leads cross functional dialogue to ensure that adequate resources, both financial and capital, are assigned and made available to realise the plan.
Leads the Annual Marketing Plan process, Annual Promotional Plan process and Annual Projects Schedule process.
Leads TRD and PDM.
Attends key cross functional and trade meetings.
3. New Product Development
Leads the portfolio's strategic NPD process and feeds into the 5 Year Plan.
Leads the NPD Meetings and is responsible for the output of the meetings.
Leads cross functionally the NPD strategy and ensures that adequate resources and skills are available.
Develops key relationships with suppliers and marketing staff to ensure global trends and global NPD information is fed into the business.
Attends and presents at Global Forums on NPD specific for the portfolio.
Develops packaging that is functional or emotiionally creates a USP within the category
4. Communication & Media Planning
Leads the strategic management of the portfolio's Agency of Record and resourcing requirements.
Leads and is responsible for the communication strategy for the portfolio ensuring that the key performance targets are achieved.
Leads and is responsible for media plan and budget for the portfolio ensuring that the key performance targets are achieved and that spend is within budget.
Manages and is responsible for the Marketing Expenditure Budget and its effective use in achieving key performance targets.
Leads and is responsible for packaging and branding development and ensure it is consistent with the Corporate Brand Architecture.
5. Consumer Insight
Identifies leads and is responsible for the development of the portfolio's Consumer Insight Strategy.
Develops consumer segmentation model for portfolio based on demographic and psychographic analysis.
Leads portfolio insight into consumer attitude and behavioral studies for the portfolio.
Leads the portfolio in regards to CPT, STM or TOT methodologies to minimize risk and to ensure adequate resources are allocated to major projects.
6. People Management
Develops the Human Resource Plan for the portfolio ensuring that adequate resources are in place to support the annual and 5 year Plans.
Manages his direct reports and ensure that all staff within the team have:-
• KPI and MBO Performance agreements.
• Individual Development Plan.
• Identified training program, both OTJ and Accredited Course.
Participates in the Functional CDM and Succession Planning Meeting.
Ensures that the company's targets on Saudisation are achieved.
Job Details
| Date Posted: | 2013-03-05 |
| Job Location: | Saudi Arabia |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Management |
| Gender: | Male |
| Degree: | Bachelor's degree / higher diploma |
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