Honeywell Specialty Materials is a global leader in providing customers with high-performance specialty materials, including fluorine products; specialty films and additives; advanced fibers and composites; intermediates; specialty chemicals; electronic materials and chemicals; and technologies and materials for petroleum refining.
UOP LLC, headquartered in Des Plaines, Illinois, USA, is a leading international supplier and licensor of process technology, catalysts, adsorbents, process plants, and consulting services to the petroleum refining, petrochemical, and gas processing industries. UOP is a wholly-owned subsidiary of Honeywell International, Inc. and is part of Honeywell's Specialty Materials strategic business group. For more information, go to www.uop.com.
An excellent career opportunity is currently available for a Middle East Regional Director, Strategic Marketing with UOP and located in Dubai. This position will report to the VP Strategic Marketing & Planning and be responsible for leading, managing and directing all of the regional marketing related activities for UOP. He/she will work with the Business and Marketing leadership team to identify, document and execute a growth strategy for the business through regional STRAP. This growth strategy will be developed through expert use of Voice of the Customer discussions to discern customer segments, economics [willingness to pay and cost to serve], and competitive dynamics. He/She, working with global marketing, will also position UOP offerings in the region in support of growth plans.
Position Responsibilities:
Drive marketing growth strategy across UOP for the Middle East Region:
• Work with the Business & Marketing leadership team to define and execute a profitable growth strategy for the business.
• Define markets broadly, and grow with existing products/services in new markets/applications; and new products/ services in existing markets/ applications.
Develop robust business case with Segment Leaders by:
• a) understanding market trends and drivers; b) defining customer needs and value of meeting those needs vs. competition; c) segmenting customers and focusing on target segments; d) articulating the marketing strategy for the target segment. Drive execution of projects with clear results and contributions to the bottom line. Partner with segment leaders to effectively implement the strategies.
• Position UOP offerings in the region, working with Product Line Managers and Marcom
Develop and document regional STRAP input into UOP global STRAP. Gather and disseminate competitive intelligence.
Marketing Excellence:
• Implement relevant HON best practices in branding, pricing, SIOP, channel management, customer relationship management, etc.
• Implement a MOR process within the region to ensure Sales and Marketing are closely aligned on short-term and long-term objectives.
• Collaborate across regions to share marketing best practices, competitive and customer-specific intelligence to enhance overall UOP competitiveness.
• Become the expert on functional marketing skills, e.g., voice of customer, segmentation, market research, pricing, etc.
• Help generate new ideas/ opportunities to grow
Job Details
| Date Posted: | 2013-09-22 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Oil/Gas; Petrochemicals; Engineering |
Preferred Candidate
| Career Level: | Executive/Director |
| Degree: | Baccalauréat / Diplôme supérieur |
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