Food Division:
Our food division is made up of a portfolio of different cuisines and dining concepts providing a diverse range of outlets. From quick service, casual dining provided by Pei Wei through to the high-end, quality dining experience of Veranda, there is a dining concept to suit all hospitality backgrounds. Brands include: Texas Roadhouse, P.F. Chang's, The Cheesecake Factory, Dean & Deluca, Katsuya, Le Pain Quotidien, Asha's and Pizza Express.
The Role:
Working with the operations and brand merchandising teams, you will manage the marketing services function to support the brands and ensure that all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brands and grow the business in line with brand objectives. This will include campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets.
Your main responsibilities include but are not limited to:
* Planning and implementation of all Alshaya campaigns for existing and new stores, including promotional activity
* Collaborate with the brand team to develop the marketing and advertising plans
* Recommend and coordinate the critical path and delivery of brand promotions
* Build and maintain all media relationships with the press through local PR events and measurement
* Explore new marketing initiatives through ABL & BTL activities as well as all social media channels
* Act as the communications partner, promoting and developing the brand
* Ensure effective communication with agencies in all markets and ensure adherence to agreed procedures, cost agreements and service levels
* Coordinate with brand and operations teams to support the launch/ implementation/ feedback of marketing initiatives
Job Details
Date Posted: | 2013-11-08 |
Job Location: | Kuwait |
Job Role: | Marketing/PR |
Company Industry: | Retail/Wholesale |
Preferred Candidate
Career Level: | Student/Internship |
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