Reports to : Senior Retail Manager
Supervises : Area Managers
Key Accountabilities
Achieve targeted sales for Liwa brands
Improve gross margins
Improve footfall conversion for Liwa brands
Adherence of visual standards as per Liwa brands requirements
Improve stock turns for Liwa brands
Enhance Liwa Brand promotion and marketing activities
Build and maintain relationships with key personnel of licensees, principals, etc
Supervisory Activities
Ensure proper allocation of merchandise based on sales trends and demand
Plan customer loyalty programs and merchandise return from stores to warehouse
Ensure customer surveys are undertaken and implemented across stores
Ensure proper equipment and fixture planning for new stores
Ensure that visual standards are communicated and implemented across stores directly or through visual merchandiser
Visits stores regularly and understand key issues with Liwa brands
Meet few customers to gain first hand understanding of Liwa brands performance, gaps in assortment and merchandise, customer services, etc
Ensure regular training is provided to operations team, visual merchandiser, etc as required
Execution Activities
Undertake pricing activities for Liwa brands based on pre-defined markups
Participate in setting sales targets for specific Liwa brands
Undertake stock transfers across locations based on sales trends and inputs from buyers/ asst. buyers
Implement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing coordinator
Undertake promotions across Liwa brands along with assistance from brand managers
Undertake competition and store visits on a regular basis and take appropriate action
Build and maintain relationship with external agencies including suppliers, principals, show sponsors, magazine editors, etc
Undertake problem solving activities related to brand managers
Assist projects manager and provide inputs for new store opening
Prepare and forward MIS on a pre-defined basis as required
Coordination Activities
Coordinate with marketing coordinator for execution of marketing and promotional activities
Coordinate with visual merchandiser for execution of visual merchandising activities and changes in display for specific Liwa brands
Coordinate with operations team to understand customer preferences & buying behavior
Coordinate with projects manager to communicate inputs related to new store opening
Coordinate with principals/ suppliers/ external entities for assistance required to carry out roles efficiently
Coordinate with principals/ suppliers on a regular basis for store supplies
Job Details
| Date Posted: | 2013-04-15 |
| Job Location: | Abu Dhabi, United Arab Emirates |
| Job Role: | Management |
| Company Industry: | Retail/Wholesale |
| Monthly Salary: | US $6,000 |
Preferred Candidate
| Career Level: | Mid Career |
| Gender: | Female |
| Nationality: | Australia; Canada; Great Britain (UK); United States; South Africa |
| Degree: | Bachelor's degree / higher diploma |
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