Purpose:
The role holder will be responsible for proposing & developing the Consumer Post Pay Strategy and capability across the group and for driving the development of loyalty programmes across all operating companies within the group in order to drive up revenues aligned to the Group targets.
Overview
• Responsible for working with the Sales & Marketing, operations, analytical and IT teams to define and execute Post Pay programs, with the intent of increasing the share of wallet, retention and spend of customers while maximizing the company's multiple product and distribution offerings.
• Identify best practices for Post Pay initiatives creating a centre of excellence at Group for sharing those practices across all OpCo's.
• Conduct feasibility studies and with key departments (inside OpCo's and inside Group marketing)work to implement (including the development of RFI's/ RFP's) post pay initiatives within the OpCo's
• Works as an Expert resource and main point of contact for all subject matter in all facets of Post Pay including Post Pay strategy, Customer Analytics, Post Pay Business Strategy Development, Lead Management Strategy development, etc.
• Define and gain buy-in for business strategies (i.e. customer tiering. Servicing strategies, marketing and communications strategies) that achieve Post Pay customer segment objectives.
• Champion improvements and capability developments to common processes including lead management, email handling, sweepstakes, Voice, F2F, DM, Print, speed to market, and privacy when executing Post Pay marketing programs to ensure programs are executed on-time, on-budgets and in-compliance with internal processes and procedures
• Provide direction to the Intelligence team to identify, explore and support Post Pay channel needs (i.e. data mining tools, campaign management tools, content management tools, campaign tracking systems, etc.) Develop ROI estimates and work with project management teams to bring new marketing technologies to fruition.
• Undertakes analysis on OpCo performance related to Post Pay programmes and make meaningful recommendations to improve performance
• Work with IT to ensure Post Pay technical architecture & capability is relevant and future proof and that business capability is present in vendor solutions
• Utilises working knowledge of current industry trends and best practices in Post Pay to identify best practices and new ways to develop and use new channels (example on-line advertising, e-mail and to utilize digital marketing) to reach target customers.
Job Details
| Date Posted: | 2013-02-18 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Telecommunications |
Preferred Candidate
| Career Level: | Management |
| Nationality: | Australia; Canada; Great Britain (UK); Ireland; New Zealand; United Kingdom; United States |
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