Bayt.com Jobs: Sr. Officer, Customer & Market Insight - BUPA Arabia

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Sr. Officer, Customer & Market Insight - BUPA Arabia
Aug 13th 2013, 06:23

Role Purpose:
Contribute to the customer insight generation process by assisting the CMI Manager in commissioning and developing different research models that will support Bupa Arabia in taking more informed decisions, thus reducing risk, within budget limitations and in line with business strategy

Reporting
•Ensuring the timely and accurate delivery of business reports
Market Intelligence
•Developing and improving sources of external market data to ensure a complete view of all the segments operated in, including detailed knowledge of key competitor strategies
•Ensuring the regular delivery of benchmarking studies versus key competitors
•Ensuring the timely and accurate delivery of market intelligence reports

Agency Management
•Monitor progress and Provide support in implementation of specific Research projects activities
•Review English and Arabic Questionnaires/ discussion guides to ensure accuracy and consistency of the Questionnaires
•Coordinate with the research agency and ensure quality control in the data collection phase of the research by organizing orientation sessions and attending focus groups and interviews.
•Coordinate with the Research agencies and the internal clients to ensure that the required material (customer lists/ stimulus/ contact persons' list etc) are supplied and available in the format required for the research agency to use

Planning and Organization
•Ensure that all research documents are electronically stored to institutionalize learning
•Coordinating with both the internal and external partners and documenting the data, key findings, actions from research and the results stemming from the action
•Update the Market Research Folder on the Internal Network
•Assist in the management of projects, identifying resource availability and eligibility as directed by the CMI Manager

Decision Making
•Contribute to the decision-making processes on research suppliers
•Make day-to-day decisions on operational matters within the team.
•Level of autonomy will be guided by the CMI Manager

Internal and external relationships
•Contribute to the effective functioning of the CMI Team
•Liaise with internal clients and Market Research agencies as necessary to ensure projects run smoothly and on time

Job Details

Date Posted: 2013-08-13
Job Location: Jeddah , Saudi Arabia
Job Role: Marketing/PR
Company Industry: Insurance
Monthly Salary: US $2,000
Joining Date: 2013-08-18

Preferred Candidate

Career Level: Mid Career
Nationality: Saudi Arabia
Degree: Bachelor's degree / higher diploma

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