Marketing officers promote a company's or client's sales of products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.
Marketing officers may perform the following tasks:
• identify and analyze an organization's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
• set goals for market share and growth
• develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• Work on developing new locations for prospected clients.
• work out an approach to pricing and set prices for products and services
• Develop plans for advertising, sales promotion, public relations, personal selling and sales management.
• Finding the clients and analyzing market for upcoming projects.
• Opening alliance with construction firms and architecture firms.
Marketing involves working with, and gaining the cooperation of, people in specialist areas such as technical experts, production managers, accountants and advertising agents.
Marketing HD also:
Coordinates the activities of all areas of the company that are involved in delivering a product or service to a customer. In larger organizations the marketing manager may bring together a number of marketing functions or campaigns to create a corporate marketing plan. They also assist with exhibitions; prepare documentation for brochures and sales kits, and commission market research suppliers for primary data.
Other specialist areas include marketing communications, direct marketing and telemarketing. Entire departments serve these functions in larger organizations.
Marketing HD may have to work in the evenings or on weekends, and may be required to travel for business.
Job Details
| Date Posted: | 2013-02-10 |
| Job Location: | Jeddah , Saudi Arabia |
| Job Role: | Marketing/PR |
| Company Industry: | Interior design; Construction |
| Joining Date: | 2013-02-11 |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree / higher diploma |
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