Bayt.com Jobs: TRADE MARKETING EXECUTIVE

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TRADE MARKETING EXECUTIVE Feb 18th 2013, 09:53 Key Responsibilities: 1 Field Marketing • Work with the sales team to ensure CDA Marketing funds are invested behind effective, aligned promotional activities • Support the creation of channel specific sales aids that link Pepsi-Cola business programs to customer's needs • Assist in the development of initiatives that support field based activity in targeted priority areas, e.g. Cold Drink Development • Conduct regular market/trade visits to identify customers marketing needs and monitor execution 2 Program Communication • Maintain the Trimester Booklet summarizing all MU initiatives. The Trimester Booklet to be the single voice for field communication and aligned with the franchise Sales/Marketing team. • Within the Trimester Booklet, provide examples of Best Practice and establish KPI's for key initiatives 3 Pricing Architect • Identify and secure the data required to support the development of Package/channel Pricing Strategy • Working with Sales Team, make recommendations on pricing strategy by channel and package • Track and report competition's pricing strategy by channel and package 4 Channel Analysis • Support the MDM/Key Accounts in the annual Channel and Account evaluation and prioritization analysis • Understands the Channel and Key Account Business Dynamics & Drivers. If need be initiates additional research/analysis • Localizes Channel selling templates based on local insights Accountabilities 1. Marketing Execution • Under the direction and strategic guidance of the Trade Marketing Manager, TME will work closely with sales team to establish industry-leading trade marketing campaigns for the business. • Execute relevant trade activities that tactically grow sales (promotions) & communication (POS) across all product sales, coordinating throughout the organisation • Supports the deployment of Quarterly initiatives per QPP process in field • Proper management/utilization of POP materials to eliminate scrapping and maximizing ROI. • Evaluate each activity and report success criteria to management to ensure year on year improvements. • Responsibility for overseeing successful implementation of all sponsored events, including contract negotiations, materials fulfillment, and development of event-specific creative materials; recommend and apply strategies that will increase awareness, presence and PR at each event; measure and report ROI analysis • Working based on the parameter set by MM & TMM to ensure adherence of in-store executions to corporate guidelines 2. Trade and Channel Development • Supports the development of channel and key account programs • Identifies innovative mechanics that maximize returns of brand initiatives across channels • Putting in place, monitor and improve processes to link all Marketing activities (BTL) with the activities of the sales team. 3. Business Strategy Development and Alignment Process • Supports the identification of priorities and opportunities for brands across channels • Supports Brand/Channel team in development of programs 4. Transfer Operating Capabilities • Liaise with all involved departments for the development and execution of programs • Supports communication and deployment of initiatives to all internal functions 5. Strengthen and Leverage the Organization • Work on own performance development objectives Key Contacts: Internal: Sales & Mktg. Organization, Logistics, Supply Chain, F&C, Finance, BSD External: PI, Consultants, Suppliers Background Requirements: Measures  Strat Plan / AOP  Consumer KPI's  QPP Process  In-Market Execution  Innovation pipeline / Strat Plan  PMP Process  Key accounts volume and share performance.  Activities presentations delivered in time  Initiatives implemented.  Market place execution.  Quality and timely Pricing and Channel analysis Job Details Date Posted: 2013-02-18 Job Location: Riyadh, Saudi Arabia Job Role: Marketing/PR Company Industry: FMCG Preferred Candidate Career Level: Executive/Director Gender: Male Nationality: Saudi Arabia Degree: Baccalauréat / Diplôme supérieur Apply Now - Jobs in Saudi Arabia - Search All Jobs

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