The Company:
Al-Futtaim Automotive occupies the pre-eminent position of the largest distributor of automotive products in the Emirates, and leads the rapid development of automobile business in the region, while continuing to contribute to their brands worldwide growth.
Today, Al-Futtaim Automotive is synonymous with brands such as Toyota, Lexus, Honda, Jeep, Dodge, Chrysler and Volvo which enjoy undisputed leadership in the UAE in terms of the largest number of vehicles on the road. We also hold exclusive franchises for some of the world's top automobiles, plant and automotive products like Hino - Japan's leading heavy-duty vehicle manufacturer, Toyo & Chen shin/ Maxxis tyres, GS & Panasonic batteries as well as the franchises for Hertz Rent-a-car - the worlds largest rental and leasing company and FAMCO heavy goods Machinery.
The Role:
Reports to: CRM Development Manager
Department: Strategic Marketing, Automotive Division
Job Purpose:
To be accountable for the overall responsibility for the CRM Database/s, for supporting the brand leadership teams with sales and marketing reporting and data management. To provide analytical, financial and commercial support with sales and marketing business information, that can contribute to performance reviews, operational decisions, improvement plans and understanding the market.
Description:
Performance Reporting
* Weekly Sales Performance KPI reporting by brand
* Monthly Sales Dashboard
* Quarterly and Annual reporting
* Extract/generate periodic customized/standard reports as required
* Synthesize information from various sources- i.e. Fastrack, SAP, BI to prepare reports as required
* Where required, perform excel analysis and prepare reports.
Market Analytics
* Competitor Analysis
* Market Share/ Segmentation
* Market Positioning
* Market Analytics
* Business Development Strateg
Customer Analytics
* Customer demographics and profiling
* Prospect Scoring
* Customer Segmentation
* Attribution Modelling
* Behavioural Modelling
* Trend analysis.
MIS and Data Management
* Preparation of monthly reports and presentation for management board.
* SWOT and GAP analysis
* Sales/ Marketing Campaign Evaluation
* Perform cost benefit analysis to prepare business case
* Root cause analysis.
System Development/ Support
* Work with Brands to document change requests to ensure the full scope and requirements are clearly captured
* To follow up on outstanding RFC's and SR's with Business and EIT
* Recommending strategic sales and marketing initiatives/ changes.
* To initiate user-group meetings and record and manage the action points
* To communicate actions with the Vendor and EIT
Data Integrity and SOP's
* Manage system 'clean up' initiatives
* Develop Standard Operating Procedures
* To compile and maintain flowcharts of all SOP's used by the group and to ensure these are common BU to BU (where possible)
* To provide support to BU's requiring information and guidance on SOP compliance
Performance Indicators:
* Delivery of the monthly and weekly reports/ dashboard that drills down to branch level
* Weekly Run Rate comparisons to business leaders
* To organize monthly workshops with business to review reports and implement suggested improvements.
* Delivery of monthly and weekly Market Analysis reports/ dashboards; that focus on Market Share, Segmentation and Competitor / GAP Analysis
* Market analytics of Luxury, volume and 4x4 markets
* Quarterly presentation based on MEAC data
* Devise and create monthly reports/ dashboards that that focus on "know you customer' intelligence (demographics, trends, behaviour etc)
* Accuracy and timeliness of reports
* To utilize current customer database to increase focused concise marketing at specific demographics, enhance CRM functionality and outbound prospecting / re-solicitation
Job Details
| Date Posted: | 2013-03-05 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Administration |
| Company Industry: | Human Resources |
Preferred Candidate
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