Description
• This position will play a key role in developing and driving long-term strategic communications to support both business and brand objectives in the Middle East region.
• The individual should have the ability to expand the boundaries of communications and define the future.
• The role requires the individual capable of editing and amplifying premium and innovative brand stories; Managing corporate reputation and brand equity; Engaging, inspiring and motivating communities.
• The individual will have exposure across all categories, but with a key category focus around football and running to elevate planning and execution at all levels. The position will be expected to develop and maintain strong working relationships across the Nike business and the local distributor.
• The candidate will report to the Marketing Director based in Dubai as well as the Regional Communications team based in Amsterdam from a functional perspective.
Accountabilities
• Work with regional Communication team to develop strategic communication plans and execute strategies to create a globally and locally relevant Nike brand in the Middle East
• Elevate and enhance Nike brand image through brand story telling and communication initiatives
• Represent Nike to engage major media outlets, traditional and digital, to elevate brand visibility for the Middle East marketplace with a focus on Dubai.
• Deep understanding of evolving consumer communications environment and digital landscape.
• High aptitude for creative thinking balanced against bottom line business needs in high-pressure environment.
• Identify new communication opportunities by driving key external relationships with sports, lifestyle & fashion, design, business media across, print, digital & broadcast platforms, plus consumer driven media, to generate deep stories and media impact
• PR crisis management
• Work across functions and categories to integrate brand initiatives
• Be the Nike Middle East spokesperson along with the Marketing Manager
• Budget management
• Vendor & agency management
• Event experience and management
Job Details
| Date Posted: | 2013-05-08 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Retail/Wholesale; Sales |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree / higher diploma |
Apply Now - Jobs in UAE - Search All Jobs
No comments:
Post a Comment