Bayt.com Jobs: Brand Manager - AMS Baeshen & Co.

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Brand Manager - AMS Baeshen & Co. Feb 11th 2013, 14:31 1. JOB DETAILS: Brand Manager - Teas . Senior Brand Manager / Marketing Manager - Food Division Marketing - Food Division . 2. JOB PURPOSE: Develop and implement marketing plans and manage the branding order to meet the brand objectives in line with the company vision, mission, strategy and brand objectives. 3. KEY ACCOUNT ABILITIES: Brand Equity :  Develop brand communication which effectively reflects the brand objectives in order to build brand equity Brand Health&Strategies :  Monitor and manage brand health in order to meet all key brand health indicators.  Develop Brand strategies based on consumer insights from consumer research and Trackers for KSA and International markets in order to improve brand health . New Product Development ( NPD) / Brand Initiatives (BI):  Manage and launch Brand's NPD / Brand Initiatives in order to introduce new products that meet the consumer needs and insights . Marketing Plan & Budget :  Implement annual brand plans and activities in order to meet the short and long term brand objectives . Pricing& Profitability :  Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units . Consumer Research :  Conduct consumer research whenever required based on brand issues and opportunities . Consumer and Retail Trackers:  Regularly analyse all brand trackers in order to identify brand issues and opportunities . Internal Co-ordination :  Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions . 4. JOB CONTEXT: Scope: This job is responsible for all the tea brands for KSA and International markets. Contextual Factors :The challenges faced in this jobs are :  Countering heavy competition  Managing innovations and creative ideas  Time bound project management  Dealing with various vendors and agency management  Internal co-ordination with all important departments 5. COMMUNICATIONS & WORKING RELATIONSHIPS (ILLUSTRATIVE NOT EXHAUSTIVE): Internal:Factory TI, Sales, Business planning, Finance and MIS departments, middle management. External:Brand Agency and different vendors . 6. DECISION MAKING : Takes decisions related to:recommends annual plans and budgets. Recommends:On annual Brand Plans, Budgets and brand communication. 7. QUALIFICATIONS, EXPERIENCE, & SKILLS: QUALIFICATIONS:  Bachelor Degree in Marketing or Business Administration . EXPERIENCE :  Min 4 years of brand management in any renowned FMCG company. BEHAVIORAL COMPETENCIES :  Attention to details, consumer orientation, profitability conscious, team player. Job Details Date Posted: 2013-02-11 Job Location: Jeddah , Saudi Arabia Job Role: Marketing/PR Company Industry: FMCG Joining Date: 2013-04-01 Preferred Candidate Career Level: Management Nationality: Saudi Arabia Apply Now - Jobs in Saudi Arabia - Search All Jobs

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