Purpose of Job:
The jobholder develops and delivers a strategic and integrated marketing plans and implements proactive communication strategies that will raise the profile of AAW.
Essential Duties and Responsibilities:
'- Directs and manages the marketing and public relations functions in coordination with the reporting Head.
'- Identifies, develops, evaluates marketing strategy, based on knowledge of AAW objectives, market characteristics, and cost and markup factors.
'- Formulates, directs and coordinates marketing activities and policies to promote products and services, esp. with advertising & promotion.
'- Directs the hiring, training and performance evaluations of Marketing Department and oversee their daily activities.
'- Consults with the Head on product specifications such as design, color and packaging.
'- Advises business and other groups on local, national and international factors affecting the buying and selling of products and services.
'- Analyzes and supports business developments and monitors market trends.
'- Develops company communication and brand guidelines and plans for PR, press relations and sales activities across the group, ensuring consistency of branding and quality of content for external and internal communications.
'- Identifies, launches and manages awareness campaigns and activities, (i.e. sponsor/support environmental and/or community issues, events with local clubs, sporting events, leagues for ethnic communities, sponsorships or participation in educational programs).
'- Directs and supervises production and design concepts of store signage according to brand guidelines and AAW standards.
'- Develops Marketing Communication strategy and content of company website and editing the work of contributors, managing maintenance and updates of sites.
'- Manages press coverage including writing, editing and monitoring company news releases, marketing support of company trade shows, careers fairs, exhibitions.
'- Ensures consistency of company branding through internal and external communications and manages all commercial advertising activities.
'- Coordinates with different departments and develops an action plan for diferent advertising requests (recruiting, promotional activities, openings, …)in line with available budget and priorities.
'- Ensures creation of ambiance-related material for the store and other promotional materials for new stores.
Job Details
| Date Posted: | 2013-03-03 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Retail/Wholesale; Marketing; Public Relations |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor's degree / higher diploma |
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